Sinopec Opens First Lubricant Image Store in Indonesia with Bosch Car Service
Sinopec Lubricants Opens Its First Image Store in Indonesia, Marking a New Milestone
Bekasi, Indonesia — September 14. Sinopec Lubricant Company proudly opened its first SINOPEC lubricant image store in Bekasi, Indonesia, with a grand unveiling ceremony. Ms. Lei Lihua, Chief Representative of Sinopec's Southeast Asia Representative Office, delivered the opening speech and personally unveiled the new store, marking an important step in the brand's international expansion.
The store is the first retail outlet to be launched following the strategic cooperation between Sinopec Lubricant Company and Bosch Car Service (BOSCH CAR SERVICE), a subsidiary of Germany's Bosch Group, in Indonesia. The collaboration brings together two strong brands to serve Indonesia's fast-growing automotive aftermarket.
A Focus on High-End Automotive Lubricants
Automotive lubricants have consistently been one of the highest-priority product lines for Sinopec Lubricant Company. The new image store carries Sinopec's latest JUSTAR series products, positioning the brand at the premium end of the market and reinforcing its high-end image among Indonesian consumers. The JUSTAR range is engineered to deliver reliable performance and protection for modern engines.
Strategic Location in Bekasi
The store is located in the city center of Bekasi, a satellite city of Jakarta and Indonesia's fourth most populous city. Situated close to a coastal port and directly radiating toward the Jakarta Special Capital Region, the site offers strong geographic advantages for brand exposure and market reach. Its convenient position makes it accessible to a large and growing base of vehicle owners.
| Item | Details |
|---|---|
| Opening date | September 14 |
| Location | Bekasi, Indonesia (Jakarta satellite city) |
| Partner | Bosch Car Service (Bosch Group, Germany) |
| Featured products | SINOPEC JUSTAR series lubricants |
| Strategic goal | High-end brand image and chain-store development |
Laying the Foundation for Chain Operations
The official operation of this image store lays a solid foundation for Sinopec's future chain-store development in the region. While continuing to develop and maintain the aftermarket for traditional fuel vehicles, SINOPEC lubricants expects to expand cooperation with automakers based in Indonesia, creating new opportunities across the value chain.
Expanding into the New Energy Vehicle Market
Looking ahead, Sinopec plans to jointly explore the fluids sector of the new energy vehicle (NEV) aftermarket together with local automotive partners, driving the coordinated development of full-category and strategic new products. This reflects Sinopec's ambition to serve the evolving mobility landscape with a complete range of high-performance lubricant solutions.
About SINOPEC Lubricants
Sinopec Lubricant Company is one of the largest lubricant producers and marketers in China, offering a comprehensive portfolio of automotive and industrial lubricants. Its products are widely used across passenger vehicles, commercial fleets, machinery, and industrial equipment, and are increasingly recognized in international markets for their quality and reliability.
With this milestone store, Sinopec Lubricant Company continues to strengthen its international presence and its commitment to delivering premium lubricants and services to customers worldwide.
